Post by account_disabled on Dec 2, 2023 8:31:00 GMT
creating a Facebook ads campaign with the “sales” objective by targeting an audience of people who have added products to the basket in the last 14 days.(I explain exactly how to do it in this article ).How much to invest?Generally, spending 5 to 10€/day is more than enough!What do these ads look like?They often take the form of a carousel on Facebook or Instagram.One of the best examples that I have to share with you of dynamic abandoned cart relaunch advertising is that of Sézane.It's all there in this ad:Personalization : “Your favorites are waiting for you.
the products you have already added to the basketReminder of the offer : “Find our new collection, available 24 hours a day and renewed throughout the season”. Too bad there is no concept of urgency or scarcity.Details on shipping and return conditions (reinsurance) : “Free delivery from 200€ of order and returns are our responsibility”The “Buy” call-to-action button .
These are very often the most profitable campaig Europe Cell Phone Number List ns for our clients because we retarget people ready to buy.If you don't use the Facebook catalog, you can also use static formats like this:In this example, we can explicitly see that the ad is aimed at those who added to cart, but did not purchase with the message “I'm still in your cart” affixed to the image.You also notice the presence of the -15% promo code which encourages purchases.A classic in e-commerce, but I really like the touch of humor in this ad ! It's not every day that you see a kitten holding a box.
of detergentTo finish, I'll give you 2 more tips for your abandoned cart reminder ads:If possible, offer an offer (e.g. 10% promo code is enough!)Highlight reinsurance elements (free delivery above a certain amount, free returns, payment in several installments, etc.)ConclusionWe've already reached the end of this article!Everything I have told you here can only be useful to you if you implement.
at least one of these recommendations:Offer delivery (if possible) or at least offer it to your customers beyond a certain time. If you already offer it, remind it as much as possible via banners or progress bars on the shopping cart pagePropose an advantageous return policy and promote itDo not require the creation of a customer account (to do with your CMS or payment solution)Limit distractions in the order funnel (including removing navigation and other distractions)Relaunch abandoned carts by emailCreate an exit intent pop-up with ideally a promotional offer.
the products you have already added to the basketReminder of the offer : “Find our new collection, available 24 hours a day and renewed throughout the season”. Too bad there is no concept of urgency or scarcity.Details on shipping and return conditions (reinsurance) : “Free delivery from 200€ of order and returns are our responsibility”The “Buy” call-to-action button .
These are very often the most profitable campaig Europe Cell Phone Number List ns for our clients because we retarget people ready to buy.If you don't use the Facebook catalog, you can also use static formats like this:In this example, we can explicitly see that the ad is aimed at those who added to cart, but did not purchase with the message “I'm still in your cart” affixed to the image.You also notice the presence of the -15% promo code which encourages purchases.A classic in e-commerce, but I really like the touch of humor in this ad ! It's not every day that you see a kitten holding a box.
of detergentTo finish, I'll give you 2 more tips for your abandoned cart reminder ads:If possible, offer an offer (e.g. 10% promo code is enough!)Highlight reinsurance elements (free delivery above a certain amount, free returns, payment in several installments, etc.)ConclusionWe've already reached the end of this article!Everything I have told you here can only be useful to you if you implement.
at least one of these recommendations:Offer delivery (if possible) or at least offer it to your customers beyond a certain time. If you already offer it, remind it as much as possible via banners or progress bars on the shopping cart pagePropose an advantageous return policy and promote itDo not require the creation of a customer account (to do with your CMS or payment solution)Limit distractions in the order funnel (including removing navigation and other distractions)Relaunch abandoned carts by emailCreate an exit intent pop-up with ideally a promotional offer.
